Welcome to Kahala Trading Company.Hawaiian shirts evolved from the palaka shirt worn in the late 1800's by plantation workers. The original Hawaiian shirt design with short sleeves that is practical in the sub-tropical environment. iN 1931 when a Yale graduate Ellery J. Chun is credited with designing the first colorful Hawaiian shirt. He is also credited with coining the phrase "aloha shirt". Chun registered his Aloha trademark on July 15, 1936 and mass produces the colorful Hawaiian shirts from his family business in downtown Honolulu. Since their inception, Hawaiian shirts have been worn by movie stars, kamaaina (locals) and visitors to symbolize the carefree lifestyle of the Islands. Our Hawaiian shirts have been immortalized by Tom Selleck in the TV PI drama set in Hawaii. Indeed, the signature print Jungle Bird is still in production today.

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